“Cathy see that mirror?”
“Yeah what about it?”
“See right there,
What do you see?”
“Its me, silly.”
“I see beauty.”
She narrowed her eyes.
“Now dont try to flirt with me
I’m telling the truth Cathy.”
“You wont believe me would you?”
She was beautiful.
She brought him
With those butterflies
Down his tummy.
He could feel her,
In his soul,
In his wrists,
His eye lids as he closed them
And in his dreams.
The ocean rushed in
The whole city wept
With joy and she turned
And said. “No I wont.”
Nancy Mitford: decidedly U, even if she didn’t invent the term. Photograph: Thurston Hopkins/Getty Images
Always — most “correct” pronunciations are unguessable from the spelling, so the uninitiated will give themselves away. Thus it is with “always”, as Kingsley Amis explains in The King’s English: “AWLwhizz is the thing to say if you can manage it. I never really can.”
Beaulieu — home to Lord and Lady Montagu, and pronounced (naturally) “Byoo–lee”. Any attempt to speak a name of French origin in a French manner betrays one as an outsider who strives to seem sophisticated.
Belvoir — as per the previous rule, this castle is pronounced “beaver”. Other rural retreats for the wellbred include those pronounced “badger” and “bugger”.
Cecil — pronounced Sissle.
Cholmondeley — pronounced “Chumley”. Best said while affecting a weary aristocratic ennui that is so overpowering one simply can’t be bothered to enunciate all the syllables of a long word.
clothes — Kingsley Amis: “I admit that I should rather like to be able to say close but from fear of being misunderstood do not dare.”
forehead — rhymes with “horrid”.
golf — in the good old days, was always pronounced “goff”.
hoi polloi— Greek for “the plebs”. To say “the hoi polloi”, which means “the the plebs”, instantly identifies you as a pleb.
how d’you do — what to say when you meet the Queen. Do not follow the example of Kate Middleton’s mother, who said “Pleased to meet you”. Of course you are pleased to meet the Queen. She is the Queen.
infra dig — Latin, short for infra dignitatem, “beneath one’s dignity” or demeaning, as it would be to say “settee”.
jolly — means “very”, as in Boris Johnson’s memory of smoking cannabis: “It was jolly nice.” (If one must say “very”, one pronounces it “vair”.)
loo — or perhaps “lavatory”, but never “toilet” or “WC” or “bathroom”.
Magdalen College, Oxford — pronounced “maudlin”.
Magdalene College, Cambridge — also pronounced “maudlin”, in order to fuel the oik’s superstitious awe of the homogeneous “Oxbridge” class conspiracy.
marvellous — quite good. Only two syllables: “marvlous”.
napkin — not “serviette”, unless you are literally in France.
NOCD — not our class, darling.
non–U — often attributed to Nancy Mitford, the terms “U” (upperclass) and “non–U” were first coined by the British linguist Alan Ross in his 1954 paper “Linguistic class-indicators in present-day English”. As well as noting the correct ways to address knights and baronets, and matters of pronunciation and vocabulary, it featured useful social observations: “When drunk, gentlemen often become amorous or maudlin or vomit in public, but they never become truculent.”
orf — the right way to say “off”.
Orff — German composer most famous for his 1970s Old Spice adverts.
posh — the Non–U way to say “smart”.
rarely — means “really”.
res ipsa loquitur — Latin, “the thing speaks for itself”. As Harry Mount recently noted, so does Boris Johnson’s use of Latin as a weapon of bamboozlement.
riding — never “horseriding”, since the means of conveyance goes without saying: it is frightfully infra dig (qv) to ride anything else.
sofa — not settee.
waistcoat — pronounced “weskit”. Also say “offen” and “Wessminster”.
what?– how you should ask someone to repeat what they just said. “Pardon?” or “excuse me?” are insufferably euphemistic.
Key Difference: A Brochure is a short, printed document, also known as a pamphlet. It is a booklet containing descriptive or advertising material. A leaflet is a small printed sheet, containing information about certain materials.
Brochure and Leaflet are two terms, which provide certain information about the new product in the particular company. It also gives information about new hotels, shops, gadgets, etc. It is almost similar to each other.
According to BusinessDictionary.com, the definition of a Brochure is, a “publication consisting of one folded page, or several pages stitched together but not bound, used mainly for advertising purposes.”
Brochure originated in the early 1748. It is derived from a French word ‘brocher’ which means to sew, from Middle French. It means to prick; from Old French ‘brochier’.
A brochure is a small, thin book or magazine that usually has many pictures and information about a product, a place, etc. It is mostly of a single-sheet (bi-fold) or three sheets (tri-fold), which can be easily spread over different places. They may advertise new products, locations, shops, events, hotels, etc. It should be very attractive so that people at least have a glance over it. Nowadays, there are varieties of patterns and designs in brochures. They can be magazine style brochures, 3-folded brochures or postcard brochures.
On the other hand, leaflets are printed sheet with different sizes of papers. It can be either of A4, A5 or A6 size, where A6 is the smallest one. Leaflet is not that explanatory than brochure. Its font size is small, so that the brief information can be written in the appropriate form. The reason their size is small is so that they can be easily handed over to anybody.
Though its sizes are small, its main focus is to grab the reader’s attention. Leaflets texts are usually small and are expected to be clear. Leaflets should be the way that persuades readers to take action.
If one needs a professional leaflet or your leaflet needs to look ultra professional, consider using professional printers who may have a graphic designer to do the hard work. Leaflet also varies in shape, texture, quality, size and weight, according to the company’s demand.
A brochure consists of more than a page of information. It is usually folded or bound in ways to make it appear like a compact article. On the contrary, leaflet usually comes in a single page handout.
The differences are listed below in the table:-
A small book that usually has many pictures and information about a product, a place, etc.
A sheet of paper advertising something, usually a single sheet perhaps folded in two.
4 to 8 panels
Not more than 2 pages
Folded or Stapled
Folded or stapled
One paragraph to fully detail
Points or in one sentence
Descriptions of the company, a few highlighted products or about an event
Description in points about the product or an event
Writerly wisdom of the ages
Collected by Jon Winokur
Imagine a sentence as a boat.
I like to imagine a sentence as a boat. Each sentence, after all, has a distinct shape, and it comes with something that makes it move forward or stay still — whether a sail, a motor or a pair of oars. There are as many kinds of sentences as there are seaworthy vessels: canoes and sloops, barges and battleships, Mississippi riverboats and dinghies all-too-prone to leaks. And then there are the impostors, flotsam and jetsam — a log heading downstream, say, or a coconut bobbing in the waves without a particular destination.
. . .
Just as there is no one perfect boat, there is no one perfect sentence structure. Mark Twain wrote sentences that were as humble, sturdy and American as a canoe; William Faulkner wrote sentences as gaudy as a Mississippi riverboat. But no matter the atmospherics, the best sentences bolt a clear subject to a dramatic predicate, making a mini-narrative.